William Norman


Toronto | Tel: 647-227-8431 

Personal Philosophy

“Find the alignments – always easier to swim with the stream than against it”

About William

William brings experience as a government relations consultant in outreach and advocacy from all three levels of government and the cannabis information sector, as well as significant professional and volunteer experience for a various of non-profit and environmental organizations. 

As a government relations consultant, William has always specialized in designing and implementing targeted engagement strategies, identifying strategic alignments between government priorities and client offerings to focus on the most efficient and cost-effective ways of spreading a message to communities of interest. A dedicated campaigner, he is equally comfortable outlining a client’s key offerings to senior political or bureaucratic staff and taking the mood and feeling of a voter on the doorstep. These experiences have given William a strong skill set in research, communications, and client services, and how to best apply them to your day-to-day needs, be it data mining, crafting key messaging, or management of outreach campaigns. His work both in-house and on behalf of clients has resulted in successfully achieving regulatory change and moving the political needle on issues of critical concern.

William holds an Honours Bachelor degree of Public Affairs and Policy Management (BPAPM) with a Minor in History from Carleton University. If you’re looking for experience and expertise from a government relations consultant, feel free to reach out to William to see how he can help you.

Career Highlights

  • Government Relations Associate, Leafly Canada
  • Legislative Assistant to a Member of Parliament
  • Special Assistant to a Member of Provincial Parliament
  • Campaign Manager, Mississauga City Council Candidate
  • Community Engagement Representative, Friends of the Greenbelt

Services Specialty

Canadian Government Relations Icon
intergovernmental support icon
public relations icon
reputation management icon
Research and monitoring reporting
Services - Canadian Policy and regulations

Areas of Expertise

cannabis sector icon
municipal affairs icon
environmental support icon
Economic Development in Canada

Let's Chat.

Hello, how can I help you do business with or communicate your objectives with government? No matter if you are looking to advocate for policy change, seek government funding, or get answers about a procurement process, I can help you find the alignments between your organization and government policy goals and mandates. Let’s work together to find the right message to send to the right people!